Top Tips for Attracting Diverse Talent 

Research consistently shows that diverse teams drive innovation, foster creativity and generate better business results. It's crucial that every hiring manager understands the significance of attracting diverse talent... but how?  

Here are Unify’s top strategies to help achieve your diversity goals: 

✍🏼Craft inclusive job descriptions 

Women are 16% less likely to apply for a job if they don't meet every specific requirement in the description, so be conscious of using inclusive language and encourage people who may not tick every box to still apply. According to iCIMS data, in February 2024, women spent eight seconds (4%) longer than their male counterparts looking at a career site but were 10% less likely to apply. 

One way of appealing to a wider range of applicants is to utilise gender-neutral language. You should also make sure to highlight your company's commitment to diversity, equity and inclusion (DE&I) and showcase a welcoming environment.  

🗣️Leverage diverse recruitment agencies and channels 

Expanding your recruitment efforts to more diverse channels can significantly broaden your talent pool. Partnering with a diverse recruitment agency, such as Unify, allows you to tap into communities of underrepresented professionals in that agency’s network. You can also leverage social media to generate brand awareness, reach new audiences and increase your visibility among a wider range of candidates. 

✅Implement a bias-free hiring processes 

A fair hiring process is essential for securing diverse talent. Implement structured interview techniques to ensure consistency for all candidates and provide training for hiring managers to recognise and mitigate unconscious bias in the assessment process. Establishing diverse hiring panels also ensures that different perspectives contribute to hiring decisions, promoting inclusivity. Representation matters! 

🎭Showcase DE&I in your company culture 

How does your brand compare to others in the marketplace? Demonstrating your company's commitment to DE&I is attractive to diverse talent, so be sure to showcase any relevant initiatives on your company website, social media and in your employer value proposition (EVP). Your EVP, which should be sent to all prospective hires alongside the job spec, should include the success stories of diverse employees to highlight opportunities for growth and career advancement.  

💷Offer competitive compensation and benefits packages  

Competitive and inclusive compensation and benefits packages are essential for attracting and retaining diverse talent. Did you know that recent research suggests the lack of a flexible working environment is preventing the over 50s from staying in the workforce longer? Providing flexible work arrangements is a simple way to accommodate diverse needs and lifestyles.  

Offering diversity-focused employee benefits, such as parental leave and mental health support, also demonstrates your commitment to supporting the diverse needs of your workforce. Finally, you should conduct market research to ensure salary equity and offer competitive pay. 

These strategies are key to attracting diverse talent to your organisation. By implementing them thoughtfully and consistently, you can create an inclusive workplace where individuals from diverse backgrounds feel valued, respected and empowered to contribute their unique perspectives and talents. 

At Unify, we understand the value in a diverse workplace. Get in touch to see how we can help your company secure high-performing, diverse talent, drive innovation and foster a culture of inclusion.